How to Unlock the Power of Emotional Intelligence in Your Career


Cora Gold

Emotional intelligence (EI) is essential for everyone in the workplace, but it takes on particular significance for women due to the challenges they often face. Gender dynamics in many work environments can still reflect male-centric cultures or unconscious biases. Heightened EI enables women to better perceive, understand and navigate their responsibilities, ensuring they communicate their worth and contributions effectively.

Women in Sales

A successful career in sales revolves around creating and sustaining relationships. A woman with high EI can comprehend, empathize and address a client's needs, concerns and motivations. This fosters trust, potentially enhancing sales results.Women may face certain stereotypes, such as being labeled "too emotional" or "lacking assertiveness." However, having high emotional intelligence allows them to accurately gauge situations, modify their reactions accordingly, and ensure their viewpoints are heard and valued without appearing aggressive or weak.Sales is undoubtedly a high-pressure profession, riddled with frequent rejections, target pressures and occasional lapses. Women with heightened emotional intelligence can easily navigate these issues, regulate their emotions and bounce back from hurdles more swiftly. Their EI also allows them to change how they communicate to match their clients’ emotional conditions and preferences, making their pitches and negotiations more effective.In a profession where teamwork is essential, women can employ EI to connect with peers, grasp their viewpoints and achieve goals with greater efficiency. Emotional intelligence becomes indispensable as women take over leadership positions within sales teams, enabling them to guide, mentor and lead teams with empathy.Emotional intelligence is also key in connecting with clients. Salespeople are often met with distrust from the public. No one wants to get tricked into buying something they don’t really want or need. If you’re selling a product or service that will impact someone’s health or well-being, it is especially important to use EI to preserve your client’s autonomy in the decision process. You can provide them with all of the information they need, but in the end, they should make the final call.It's vital to underscore that emotional intelligence isn't synonymous with manipulation or deceit. It represents a genuine understanding and management of personal emotions while being attuned to the feelings of others, ensuring more honest and efficient interactions.

Unlocking Your Emotional Intelligence

You can unlock your emotional intelligence in many ways. Here are some areas to focus on that will bring it to the fore:


  • Reflect daily: Start with introspection and set aside a few minutes to reflect on your emotions and reactions to events around you. Journaling can aid this process.
  • Seek feedback: Constructive criticism from peers and mentors can help you see areas for improvement you might have yet to recognize.


  • Practice pause: Take a moment to process things before reacting. This gap allows you to respond more rationally and less emotionally.
  • Develop coping strategies: Find what helps you reset when you're emotionally triggered, whether deep breathing, a quick walk or listening to calming music.


  • Align with core values: Understand your core values and let them drive your goals and actions. When your career aligns with your values, motivation naturally follows.
  • Set clear goals: Break down your objectives into more manageable tasks. Celebrate small victories to maintain motivation.


  • Try active listening: Truly listen to others without interrupting or forming a response in your mind. Understand their feelings and perspectives.
  • Practice perspective-taking: Before reacting, try to see situations from others' viewpoints. This fosters understanding and reduces conflicts.

Social Skills

  • Build strong networks: Surround yourself with diverse individuals who can offer different perspectives and support. Networking is about professional gain, mutual growth and learning.
  • Focus on conflict resolution: Address conflicts head-on, seeking a win-win solution. Understand the underlying emotions and needs of all parties involved.

Continuous Learning

  • Read widely: Books, articles and studies on emotional intelligence can offer insights and techniques to enhance your EI.
  • Attend workshops: Look for training sessions, workshops or seminars focused on building emotional intelligence.

Mentorship and Coaching

  • Seek a mentor: Having someone who can guide you, offer advice and provide feedback can be invaluable. Join a community like WISE to connect with a mentor.
  • Consider coaching: Emotional intelligence coaches can provide personalized strategies and insights to help you enhance your EI.

Practice, Practice, Practice

Emotional intelligence, like any skill, gets better with consistent practice. Regularly challenge yourself in new situations, reflect on your reactions and adjust accordingly.

Challenges High EI Women in Sales Face

Emotional intelligence has its challenges, especially for women in sales. Be aware of these traits so you can better manage them:

Over empathizing

Women in sales with high EI can deeply empathize with their clients, sometimes to a point where it's difficult to maintain objectivity. This might make it challenging to push for a close when necessary.

Being Perceived as Too Soft

Some clients may interpret high EI as a lack of assertiveness or drive. This can be especially problematic if clients are used to aggressive or high-pressure sales tactics.

Emotional Exhaustion

Constantly tuning into others' feelings can be draining. After back-to-back meetings, managing and responding to a diverse range of emotions can lead to burnout.


Women with high emotional intelligence might want to help clients or provide solutions beyond their capacity, which can lead to overpromising and underdelivering.

Difficulty in Handling Rejection

While women may understand the reasons behind a client's decision, the personal nature of their approach might make rejection harder to swallow.

Risk of Being Manipulated

Clients who recognize the salesperson's high emotional intelligence might attempt to manipulate or leverage it to their advantage.

Balancing Personal Boundaries

High EI women might find establishing and maintaining personal boundaries challenging because of their keen understanding of emotions. They might get too involved in a client's issues or let stories sway professional decisions.


Their ability to read situations might lead them to sometimes overanalyze or misinterpret signals that aren't there, potentially leading to misunderstandings.

Being Overlooked for Promotions

In some corporate environments, emotional intelligence isn't valued as much as other skills. Even if their EI contributes significantly to their success, it might not be recognized by higher-ups.

Managing Conflicts

While high EI can be a boon in resolving conflicts, it can also lead to challenges. A woman might frequently find herself acting as a mediator, which can detract from her primary sales role.

Setting High Standards

Individuals with strong EI often set very high standards for themselves regarding relationships and communication. This can lead to unnecessary self-pressure.

Emotional Intelligence Is More Than Just a Soft Skill

Emotional intelligence is an invaluable asset for anyone in the professional world, especially for women in sales. Understanding the power of EI can help them forge deeper relationships, communicate more effectively and lead with empathy.Balancing the strengths of emotional intelligence with an awareness of potential pitfalls enables women in sales to maximize their effectiveness, foster genuine connections and chart a course for a long, successful career. Just as importantly, fostering a workplace culture that values and understands EI can pave the way for more inclusive, empathetic and successful professional environments for women.